Old news reel footage shows a woman, hat pulled down to her thick rimmed glasses and coat buttoned all the way up, being interviewed about a leak of soap within the water system. Standing in front of a frothing stream, contaminated by household detergent, the interviewer asks the woman what she thinks of the incident. The woman laments that of course, it is a terrible thing. But when the interviewer pushes her, asking in his clipped RP accent, “Would you yourself stop using detergents?”, she becomes more reticent. “Well,” she says, before pausing, “I don’t know about that”. (...)